Free for the first 100.
Five screens, no card. It starts with the pub's name and address and ends with an email and a password, because the last screen makes your account and puts you straight into the admin portal to finish the page off yourself.
A hundred free places for independents, free houses and community-owned pubs — 100 places. After that it is £5 once and never anything monthly. Pub-company houses are their own category: £10 once and £2 a month from day one, 100 places.
Every screen, in order, with what it captures beside it. The greyed-out text in each box is an example, not an answer — nothing is filled in for you.
The name and the address are the listing. Everything under them is what people filter by — be honest, flat roof is not an insult here.
The phone number and your name are for us to get hold of you. Neither is published, and neither is stored on your listing.
Tick what is true. These are exactly the filters people search the Pubs page with, so every one you tick is a way somebody finds you — and every one you tick that is not true is somebody turning up expecting a beer garden. Nothing here is required, and all of it is editable later in the admin portal.
Nothing ticked yet.
The two boxes at the top are the pub itself: a listing cannot exist without a name and a place. The ticks below are the same filters the Pubs page is searched with — tick them here and your listing is findable the moment it goes live, rather than after somebody remembers to go back and do it. Every one of them is editable in the admin portal afterwards.
Members get one joining pint each — one, ever, not one a year. Founders can use theirs straight away; everybody else qualifies 3 months after their first payment. They pick which pub to spend it at from the pubs signed up, so this only ever lands on you if somebody chose you. You get a code to check on your pub admin — one press and it is spent — and you decide which drink it covers, so set it at your house pint rather than the guest ale. We transfer you £5 for it. That £5 is yours whether they stop at the one or stay all night, nothing comes out of your till, and there is nothing to claim back.
The maths a landlord will do in their head, done here instead: we pay you £5 for a drink that costs you less than that to pour, and it walks somebody through your door who has never been in. If they have one and leave, you are square. If they stay for another, you are ahead — and you did not pay for the advertising.
The member discount is yours to give or not. Members are told about 10% off at the pubs taking part, and a pub takes part only if its landlord says so, on the landlord's terms. It is your discount, not ours, and saying no costs you nothing.
None of this is built yet and none of it is charged for. It is here because it is the reason to be on early rather than late: each one lands for the pubs already listed, in the order below.
The dull one is already here: from the day you go live your admin shows how many people looked at your page, how many saved it and how they found you — which is the only way to tell whether any of the above is worth your evening.
If you run a brewery and the first one caught your eye, say so through contact — it is a conversation at this stage, not a rate card.
Your pub fields a team of three in a local division, the way darts and pool leagues work, and plays the pubs near you. Landlords care about their pub winning, and regulars come back on a fixed night.
It is not running today. A division needs pubs near enough to play each other, and Season Zero is one pub in London. If you want it, say so through contact and your pub is down for the first division near you, the day there are pubs to make one.
Three decisions baked into this flow. There is no “find your pub” screen — a pub is on this site because that pub signed up, so there was never an existing listing to match and asking made it look as though there might be. Signing up is not being published: the account and the page exist the moment you finish, and the listing itself stays held back until somebody has actually run the check on screen 4, which is the only thing standing between your page and a competitor who fancies running it for you. No card screen in the flow: the first hundred independents are free, the £5 after that is a single joining fee we ask for afterwards rather than take here, and the £15 starter kit and £6 music rounds are offered later, once the pub has something to lose. The permission badges on screen 2 are the risk: every one of them is a place a landlord gives up, so none of them can be compulsory.